Marketing companies will frequently talk about the importance of label design being used to attract new, potential customers. The label on any product gives necessary information that more and more consumers are paying attention to. People are more aware of the need to check the label for things like fat and sugar content, and some people even want to know the origin of the product, so that they can make an informed decision.
A label says it all.
Businesses are now very aware of the need for an informative label, because they know that customers can find the answers to many of their questions, right there on the label. If a potential customer can find the answers, then they are less likely to put the product back on the shelf, and instead, they will put it in their shopping basket or trolley. There are guidelines for the kind of label that you attach to your product, and certain printing companies specialise in label sticker printing (known as รับพิมพ์สติ๊กเกอร์ติดสินค้า in Thai), that allows you to attach labels to anywhere on the product. The right labeling strategy is required, and here are some tips.
- Tell them what they need to know – There is a lot that customers need to know now, and for items such as food, the nutritional value and the ingredients, can actually be a life or death situation. Many people now, have allergies to things like nuts and dairy, and so customers will check the label to make sure that none of these are present.
- Make it legible – Customers must be able to read what you’re putting on your labels. If the font is too small, then many customers will place it back on the shelf, because they are unable to read what is on it. The font needs to be at least 10pt, and dark and light colours are preferred by most customers.
Customers want to know what is different about your product when compared to the many others on the shelf. Your label gives you the perfect opportunity to distinguish your product from others, and to make it more attractive to potential buyers. It gives information, and it answers questions, which makes customers more confident with their purchase.